Goodreads asked Morad Stern:

Where did you get the idea for your most recent book?

Morad Stern It was the moment where I gave a lecture for small business owners. When I finished I was amazed by the amount of questions and followups requested by the audience.

The lecture covered topics as community management, networking and personal branding and although I was not sure they will see these subjects as something that relevant and valuable to their activities - they absolutely did.

That was the moment I decided to write my book :)

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