Goodreads asked John Williams:

How do you get inspired to write?

John Williams Many things inspire me. Things like seeing or hearing about an injustice. I also think about the future and the many possibilities that could be. It also depends on the genre. I am currently writing a course on how to publish books and get traffic to them like I do. When I’m writing, I ask myself: “If I was the student reading this course, what questions would I ask? What would be most important for me to know?” Likewise, when writing my sci-fi novel, I ask myself: “What twists and turns can I create to keep readers interested?” What about have I written this paragraph that will confuse them? “Do I need to clarify this more?”

I guess you can say that I approach my writing from the perspective of the reader. I think about what will capture and hold their attention and what needs can I fill for my reader. Writing, in many ways, writing can be a way to serve your customer on in this case, your reader. -John

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