Lozzi Counsell asked Russ Melrose:

Are you self published or have you been taken on by a publisher? What do you find beneficial about the choice you made?

Russ Melrose Yes. Roether Pulishing is the name I selected when I was purchasing my ISBN numbers. Just a name I liked and thought had a nice ring to it.

What's beneficial about being self-published? Not a whole lot so far. I underestimated the marketing aspect of things and didn't realize how difficult it would be to get reviews. As a result, I am off to a slow start. Having said that, in the long run, I think being self-published will be beneficial in a number of ways. Once I get the marketing and advertising down, and I'm making some progress now, I expect some dramatic improvement. I think there are two primary benefits to self-publishing: a much greater royalty commission as compared to publishing houses; and having greater control over your books and marketing strategy. I will admit to being a little bit of a control freak.

I'd like to revisit this question in another year or so. That should prove interesting.

Thanks for the question, Lozzi

Russ

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