Goodreads asked Regina Luttrell:

Where did you get the idea for your most recent book?

Regina Luttrell It has been said that necessity is the mother of invention. Well, that's exactly how this book came about. I'm a professor of PR and Social Media. Quite frankly I was tired of piecing together articles from here and links from there so I could teach my students what they needed to know about using social media in the business world. Plus, nothing was quite what I was looking for. So, I decided to write the book myself.

This book is a fabulous resource, not just for students, but for anyone who must manage social media. There are applicable examples that are easy to follow. Everything in one place! It's great.

I also developed a website with videos and case studies - www.ginaluttrellphd.com.

The best part - readers are encouraged to chat with me. On Twitter follow me @ginaluttrell or use the books hashtag #LRNSMPR to connect.

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