Alan N. McClain
As I learned IN 1980 from the presenter of an excellent seminar on writing one's own "how to" books, the best way to begin writing is to write as you speak (in "conversational English"), as if you are explaining it to a friend. I have seen some very excellent writing that was done in this way.
Also, it is important to "tell a story," as I have done in many chapters of my book, to help explain and make memorable the point I was leading up to.
The story may be one of emergency (as I considered mine to be), describing how focused steps were taken to reverse a potential disaster, as an airplane pilot must do when faced with a crisis. However, each memorable story needs a happy ending, as my true stories have.
The leader of our seminar was a former English teacher who by 1980 had sold over $6 million dollars' worth of products by "mail order." That was long before the Internet!
Also, it is important to "tell a story," as I have done in many chapters of my book, to help explain and make memorable the point I was leading up to.
The story may be one of emergency (as I considered mine to be), describing how focused steps were taken to reverse a potential disaster, as an airplane pilot must do when faced with a crisis. However, each memorable story needs a happy ending, as my true stories have.
The leader of our seminar was a former English teacher who by 1980 had sold over $6 million dollars' worth of products by "mail order." That was long before the Internet!
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