Hi Paulo, As an Ad Targeting Specialist (in a previous life ;)) what advice would you give indie authors to enable them get the best out of Google to market their books. Have you used Google ads to market your book? What was your ROI like? Do you have any insider tricks you can give in setting up a campaign by a novice? Cheers, Segilola

Paulo Ramos Hello Segilola Salami, I haven't done any AdWords campaign so far. I'm considering doing it later on. Adwords campaigns are a matter of trial and error. The key component resides in choosing the appropriate keywords and setting adequate demographics/locations. From there you should pay close attention to the analytics to see what's working and move forward.

I hope this helps from my "previous life" experience as a googler :-) Oh, the smoothies before going to work; the exquisite massage chair at the top in the games room, overlooking the train station, watching my colleagues coming to work (I used to go earlier ;-) The continuous learning; exquisite surroundings; cool atmosphere, full of creative people - the google days in the fair city!

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