Amy Webb
I believe that everyone should know and use the tools of a futurist. It's time that we democratized those tools so that everyone can start making more informed decisions for the future. My grave concern is that we're stuck in a continual cycle of surprise and fear...or that we make assumptions that emerging technology will lead to a utopian version of life on earth. In both cases, we're essentially saying that the future is pre-determined.
The answer, which I reveal in Signals, is that there is no answer. We cannot know with 100% accurately what will happen next. Therefore we must roll up our sleeves and do the hard but rewarding work of forecasting what's over the horizon. Do that and we don't cede control. We don't just have to accept the inevitably of what's to come. Instead, we have the opportunity to create our own preferred futures together.
The answer, which I reveal in Signals, is that there is no answer. We cannot know with 100% accurately what will happen next. Therefore we must roll up our sleeves and do the hard but rewarding work of forecasting what's over the horizon. Do that and we don't cede control. We don't just have to accept the inevitably of what's to come. Instead, we have the opportunity to create our own preferred futures together.
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