Goodreads asked Ayelet Baron:

Where did you get the idea for your most recent book?

Ayelet Baron It came to me on a trip to the Amazon Rainforest. I was writing a very different book and this one appeared. I listened and realized my path if to open hearts and minds to what is possible for humanity and our planet. I also recognized this is our collective journey on the planet and time for business to mature and evolve to value people over profits. So much is possible when we listen and connect with purpose.

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