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Goodreads asked Dave Knox:

Where did you get the idea for your most recent book?

Dave Knox As the CMO of Rockfish, I spend my days working with some of the largest companies in the world on their marketing and business strategies. Meanwhile as the co-founder of The Brandery and advisor to multiple tech startups, I spend my nights and weekends helping them disrupt industries. Having a foot in each of these worlds leads me to often play the role of translator between them. Predicting The Turn was inspired by my experience in those worlds and helping big companies realize the game of business has changed dramatically

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