Goodreads
Goodreads asked Emma Davies:

How do you get inspired to write?

Emma Davies It can be anything I come across in the course of my day. For example whilst I was mulling over the details of my second book, I needed a name for the central male character as I find that this 'pins' my ideas for the character and then subsequently how this person will act, and the plot can evolve from there. Whilst driving to the shops I followed a motorbike and pulled up behind it at a set of traffic lights. The bike had a personalised plate - Amos Fry, and that was it!

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