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“But emotion, for most people, too often is like some sort of slumbering giant, lulled to sleep by preoccupation with the dead facts of that outer world we call objective. When we look at a painting, we see a price tag. A trip is logistics more than pleasure. Romance dies in household routine. Yet life without feeling is a sort of death.”

Dwight V. Swain, Techniques of the Selling Writer
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Techniques of the Selling Writer Techniques of the Selling Writer by Dwight V. Swain
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