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Oren Klaff

“Instilling certainty is different from creating Status Alignment. With Alignment, your goal is to show the buyer you’re similar to them and make them instantly feel like you “get” them—whether you’re talking to a coal miner or a Fortune 500 CEO.”

― Oren Klaff, Flip the Script: Getting People to Think Your Idea Is Their Idea
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Flip the Script: Getting People to Think Your Idea Is Their Idea Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff
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