“By the occasion of the inaugural Fearless Friday I’ve come to realize that HubSpot is just as crazy as the rest of them. But all of HubSpot’s lofty bullshit about inspiring people and being remarkable and creating lovable content might actually be part of a cynical, and almost brilliant, strategy. HubSpot is playing the game, saying the kind of ridiculous things that investors now expect to hear from start-ups. HubSpot is feeding the ducks.”