“By presenting these concepts as apolitical, the Foundation for a Better Life (FBL) renders them natural, accepted, commonsense, and therefore beyond the scope of debate or discussion. The FBL operates on the assumption that we all know and agree what a better life entails, and what values are necessary to achieve it; there is no need for argument or critique. Representations of disability and illness play a large role in this campaign, with a significant number of billboards praising individuals with disabilities for having the strength of character to “overcome” their disabilities. The depoliticization mandated by these billboards and the FBL itself is made possible through reference to the disabled body; in other words, it is not just that the FBL depoliticizes disability, but that it does so in order to depoliticize all the values featured in its campaign. Indeed, the presence of the disabled body is used to render this campaign not as ideology but as common sense.”