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Rita Gunther McGrath

“innovators and experimenters who are comfortable with ambiguity and prepared to learn.”

― Rita Gunther McGrath, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath
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