Rita Gunther McGrath

Rita Gunther McGrath’s Followers (96)

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Lindsay H
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Melissa
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Rita Gunther McGrath

Goodreads Author


Member Since
May 2013

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Average rating: 3.94 · 1,240 ratings · 74 reviews · 22 distinct worksSimilar authors
The End of Competitive Adva...

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3.75 avg rating — 512 ratings — published 2013 — 12 editions
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The Entrepreneurial Mindset...

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4.19 avg rating — 261 ratings — published 2000 — 9 editions
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Discovery-Driven Growth: A ...

3.88 avg rating — 100 ratings — published 2009 — 2 editions
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Discovery-Driven Growth: A ...

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3.91 avg rating — 43 ratings — published 2009 — 5 editions
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Marketbusters: 40 Strategic...

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Inflexão Estratégica

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Discovery-Driven Planning

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市場破壊戦略 競争ルールを激変させる40の戦術

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アントレプレナーの戦略思考技術―不確実性をビジネスチャ...

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The Entrepreneurial Mindset...

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Quotes by Rita Gunther McGrath  (?)
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“[I]t would have been impossible to predict or plan how to develop TerraCycle so that it would make it to the place it stands today. The trick was to be ever vigilant in seeking opportunities and to be ready to jump on them if they felt right inside and consistent with our core mission, even before they could be well thought out.”
Rita Gunther McGrath, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

“Just because the resources are there doesn’t mean that they should be spent.”
Rita Gunther McGrath, The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

“innovators and experimenters who are comfortable with ambiguity and prepared to learn.”
Rita Gunther McGrath, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

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