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“Information is a significant source of power in any negotiation; the more you know about the other side's interests, objectives, and options, the more power you have. Likewise, the more information you have about your own interests, options, and priorities, the more power you have in the negotiation. Information is not the biggest source of power in a negotiation, but it is the source of power over which you have the most control.”

Victoria Medvec, Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes
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Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes by Victoria Medvec
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