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William Ury

“Take a deep breath and focus on your purpose—your Yes—in this situation. Ask yourself what you really want and what is really important here. In other words, shift from being reactive and focused on No, to being proactive and focused on Yes.”

William Ury, The Power of a Positive No: How to Say No and Still Get to Yes
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The Power of a Positive No: How to Say No and Still Get to Yes The Power of a Positive No: How to Say No and Still Get to Yes by William Ury
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