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Clayton M. Christensen

“disruptive technology should be framed as a marketing challenge, not a technological one.”

― Clayton M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
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