“We are approaching a soft data catastrophe. Entire lives, from tastes in music and clothes to deepest personal convictions - all produced by networks of feedback between datamining and content recommendation algorithms.

The 'catastrophe' is when these algorithms unconsciously (or maybe, consciously?) lead people down presupposed paths for modern and emerging markets.

Algorithms could right now be helping make people convert to a religion, drug addicts, vegan, LGBTQ, ethnonarcissists, fat, cult members, suicidal, narcissists, atheist, poly, mass shooters...”