“For me, in “slogan speak,” I simply say that my company exists to help people start, run, and grow a profitable personal brand business. That’s the big problem I’m trying to solve. When I have the liberty to use a few more words, I say, “I teach an 8-step Blueprint to help you showcase your unique expertise and build a highly profitable, personally fulfilling business.” Wordsmithed even further, the last thing I say on my podcast episodes for years has been: “Live your message, love your work, leave your mark on the world.” None of these one-liners were born from sitting around trying to think of a clever slogan.”