“In the unrelenting chase of what is “best,” many of us can unknowingly allow our lives to become defined by materialism. Materialism isn’t simply about loving certain logos or buying nice stuff; rather, it’s a value system that defines our goals and attention and how we spend our days. And it can leave us not just exhausted but unmoored. Pursuing materialistic goals, like high-status careers and money, causes us to invest our time and energy into things that take time away from investing in our social connections, a habit that can make us feel isolated over time. Ironically, the more isolated we feel, the more likely we are to pursue materialistic goals that we hope, even subconsciously, will draw people to us. Acquiring status markers, we believe, will make us worthy of the human connection we crave. It’s a vicious cycle: some people may become materialistic not because they love money more but because they have underdeveloped connections. Instead of attaching to people, they attach to material goods and status markers to fill the void and to try to get the emotional security they’re lacking. But this approach can backfire and undermine the very relationships we’re trying to foster. In fact, people who prioritize materialistic goals tend to have weaker, more transactional relationships: you do for me, I do for you.”