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Dan Ariely

“In the long run my observations have convinced me that some men, reasoning preposterously, first establish some conclusion in their minds which, either because of its being their own or because of their having received it from some person who has their entire confidence, impresses them so deeply that one finds it impossible ever to get it out of their heads. Such arguments in support of their fixed idea as they hit upon themselves or hear set forth by others, no matter how simple and stupid these may be, gain their instant acceptance and applause. On the other hand whatever is brought forward against it, however ingenious and conclusive, they receive with disdain or with hot rage—if indeed it does not make them ill. Beside themselves with passion, some of them would not be backward even about scheming to suppress and silence their adversaries. —GALILEO GALILEI, DIALOGUE CONCERNING THE TWO CHIEF WORLD SYSTEMS (1632)”

Dan Ariely, Misbelief: What Makes Rational People Believe Irrational Things
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Misbelief: What Makes Rational People Believe Irrational Things Misbelief: What Makes Rational People Believe Irrational Things by Dan Ariely
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