“Over the course of the application process for this job, Nick Dwyer had to submit a CV and covering letter; sit a timed fourteen-question aptitude test online; answer a round of screening questions over the phone; attend two personal interviews and one group interview; provide a portfolio containing relevant samples of his work; sign a non-disclosure agreement; supply direct contact details for two former-employer referees. The final question on the aptitude test was: ‘What excites you the most about search engine optimisation?”