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“My problem was, I couldn’t force myself to do the things I wanted to do; couldn’t make myself start writing any more than I could make myself stop drinking. Some self-sabotaging mechanism in my personality derailed my every attempt to make positive changes in my life.
In order to start making those changes, I reasoned, I would have to undergo some kind of pre-change change; become the kind of person who could readily make such changes. But how was I even supposed to make that initial, pre-change change? Let alone the many incremental micro-changes I would first have to make on the way to making a pre-pre-change change?”
Jem Calder, Reward System: Stories
“Over the course of the application process for this job, Nick Dwyer had to submit a CV and covering letter; sit a timed fourteen-question aptitude test online; answer a round of screening questions over the phone; attend two personal interviews and one group interview; provide a portfolio containing relevant samples of his work; sign a non-disclosure agreement; supply direct contact details for two former-employer referees. The final question on the aptitude test was: ‘What excites you the most about search engine optimisation?”
Jem Calder, Reward System: Stories

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Jem Calder
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Reward System: Stories Reward System
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