“hadn’t seen the quote in any other coverage or on Twitter, so I tweeted it out to my now-few thousand followers. From there it took on a life of its own—the New York Times and viral online outlets like BuzzFeed posted stories about it. It was all over cable news that night, including Rachel Maddow’s show on MSNBC. A single tweet disrupted the presidential news cycle, throwing Romney’s campaign off message for days.”