“Fake it ’til you make it.” I’m not a big fan of faking anything and hate this advice.23 This may seem like semantics, but I think the difference is of the utmost importance. I’d encourage you instead to “Choose it until you feel it.” Choose confidence over and over again, minute by minute if you need to, and keep choosing it until the feeling catches up. As you do this, you’ll begin to gather more evidence of your awesomeness with each instance of choosing confidence, and you’ll build that pride and trust in yourself, which will make it easier to be confident.”