“Grandpa Martin Vanderhoff: Penny, why don't you write a play about Ism-Mania?
Penny Sycamore: Ism-Mania?
Grandpa Martin Vanderhoff: Yeah, sure, you know, Communism, Faschism, Voodoo-ism, everybody's got an -ism these days.
Penny Sycamore: Oh
[laughs]
Penny Sycamore: I thought it was some kind of itch or something.
Grandpa Martin Vanderhoff: Well, it's just as catching. When things go a little bad nowadays, you go out, get yourself an -ism and you're in business. ”