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“Consumers have grown accustomed to having precisely the drink they want, when they want it, and were frustrated by the narrow set of choices offered by the traditional six-spout soda fountain these restaurants relied on.”

Mark Payne, How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
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How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market by Mark Payne
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