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Mark Payne

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Mark Payne’s books

Average rating: 3.68 · 260 ratings · 36 reviews · 53 distinct works • Similar authors

	How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market 3.62 avg rating — 177 ratings — published 2014 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hontology: Depressive Anthropology and the Shame of Life 3.44 avg rating — 9 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Animal Part: Human and Other Animals in the Poetic Imagination 3.13 avg rating — 8 ratings — published 2010 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Theocritus and the Invention of Fiction really liked it 4.00 avg rating — 5 ratings — published 2007 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Pareto Principle 3.80 avg rating — 5 ratings — published 2012 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Fergie's Last Stand: A Correspondent's Diary 2012/13 3.50 avg rating — 4 ratings — published 2013 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Make The Numbers, Don't Chase The Numbers 4.50 avg rating — 2 ratings — published 2007 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Superhealth: An Introduction to Environmental Medicine it was amazing 5.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Carthusian's Prophecy did not like it 1.00 avg rating — 1 rating — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Democracies in Development: Politics and Reform in Latin America, Revised Edition 0.00 avg rating — 0 ratings — published 2007 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“Consumers have grown accustomed to having precisely the drink they want, when they want it, and were frustrated by the narrow set of choices offered by the traditional six-spout soda fountain these restaurants relied on.”
― Mark Payne, How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

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“the biggest driver of project success rates, it seems, is the clarity of strategic focus before any ideas are developed.”
― Mark Payne, How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

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“We realized that what too often comes from a conventional user-centered innovation process, even in partnership with some of the greatest companies on earth, is unicorns: ideas that are beautiful to think about and highly interesting, but that will never appear in the marketplace or your backyard, because they’re conceived in blinkered isolation from the myriad of things that actually determine what makes it to market and what doesn’t.”
― Mark Payne, How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

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Mark Payne’s Followers (3)

Mark Payne

Combine EditionsMark Payne’s books

Combine Editions
Mark Payne’s books