“It is no secret that a story is a powerful way to convey a thought, feeling, or idea. Storytellers from Aesop to Jesus knew that using tales and parables made it easy for broad audiences to understand, recall, and even spread a kernel of wisdom. So where do strength and warmth fit in? There is a significant body of research demonstrating that our brains are wired for stories. We can tell our friends what happened in our favorite movies far more easily than we can reel off the five points of a strategic management plan, because the devices that make stories work—heroes and villains, plots and subplots—stick with us. That makes them the very best way to get in the circle: Everyone likes stories. We have all been listening to them since childhood, and doing it relaxes our critical faculties and lowers our guard. In that respect, sharing a story with others is an inherently warm experience.”