“Superusers …   1. Check in frequently and consistently—not just once a year for an intense engagement.   2. Create content that others can access.   3. “Police” the community and ensure that cultural norms that strengthen the group are enforced.   4. Have a two-way relationship with the organization itself—providing feedback and suggestions.   5. Demonstrate genuine desire to help other members.   6. Attract new members.   7. Aid in the onboarding of new members.”