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Leslie

2,036 books | 166 friends

Maryam Taheri

747 books | 32 friends

Shilpi Gowda

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Leslie Gordon

846 books | 397 friends

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349 books | 14 friends

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Robbie Kellman Baxter

Goodreads Author

Born

The United States

Website

http://www.robbiekellmanbaxter.com

Twitter

robbiebax

Genre

Business, Nonfiction

Member Since

August 2010

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The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.

Robbie’s expertise with companies in the emerging Membership Economy extends to
include SaaS, media, consumer products, business services, manufacturing and associations.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall ...more

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Robbie Kellman Baxter’s books

Average rating: 3.79 · 1,275 ratings · 138 reviews · 6 distinct works • Similar authors

	The Membership Economy 3.73 avg rating — 1,016 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 4.01 avg rating — 242 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer (Goodreads Author), Robbie Kellman Baxter (Goodreads Author) (Foreword) 3.86 avg rating — 213 ratings — published 2015 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Het membership-model by Robbie Kellman Baxter (Goodreads Author), Robert Neugarten (Translator) liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Membership Economy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Library Edition by Robbie Kellman Baxter (Goodreads Author), Caroline Miller (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Robbie Kellman Baxter's Blog

Build a Professional Network Through the Lens of the Membership Economy

Don’t think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and membership businesses have taught me anything, it’s this: Transactional relationships are fragile. But relationships endure in the Membership E

Robbie is Currently Reading

Robbie is currently reading

Buddenbrooks: The Decline of a Family

by Thomas Mann

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13 hours, 25 min ago

Robbie is currently reading

All Consuming: Why We Eat the Way We Eat Now

by Ruby Tandoh (Goodreads Author)

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Jan 20, 2026 08:27AM

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The Creator's Map : 10 Stages from Spark to Finish

by Camille Landau

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Jan 17, 2026 05:09PM

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Robbie is currently reading Buddenbrooks: The Decline of a Family by Thomas Mann	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13 hours, 25 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Buddenbrooks by Thomas Mann. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Buddenbrooks by Thomas Mann <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read The Dream Hotel by Laila Lalami (Goodreads Author) Goodreads Choice Awards Nominee in Readers' Favorite Science Fiction	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13 hours, 26 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Dream Hotel by Laila Lalami. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Dream Hotel by Laila Lalami <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie finished reading Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13 hours, 26 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read A Marriage at Sea: A True Story of Love, Obsession, and Shipwreck by Sophie Elmhirst Goodreads Choice Awards Nominee in Readers' Favorite History & Biography	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13 hours, 27 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of A Marriage at Sea by Sophie Elmhirst. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — A Marriage at Sea by Sophie Elmhirst <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Theo of Golden by Allen Levi (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13 hours, 27 min ago · 1 like · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Theo of Golden by Allen Levi. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Theo of Golden by Allen Levi <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie started reading All Consuming: Why We Eat the Way We Eat Now by Ruby Tandoh (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 20, 2026 08:27AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of All Consuming by Ruby Tandoh. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — All Consuming by Ruby Tandoh <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie is currently reading The Creator's Map : 10 Stages from Spark to Finish by Camille Landau	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 17, 2026 05:09PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Creator's Map by Camille Landau. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Creator's Map by Camille Landau <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie finished reading Pineapple Street by Jenny Jackson (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 13, 2026 03:40PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Pineapple Street by Jenny Jackson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Pineapple Street by Jenny Jackson <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie is starting Pineapple Street Pineapple Street by Jenny Jackson (Goodreads Author) progress:	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 13, 2026 03:40PM · like · see status · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Pineapple Street by Jenny Jackson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Pineapple Street by Jenny Jackson <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book really liked it Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 13, 2026 03:40PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee <iframe sandbox id="wrongBookKindlePreviewScreen">

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Quotes by Robbie Kellman Baxter (?)

“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

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“Superusers … 1. Check in frequently and consistently—not just once a year for an intense engagement. 2. Create content that others can access. 3. “Police” the community and ensure that cultural norms that strengthen the group are enforced. 4. Have a two-way relationship with the organization itself—providing feedback and suggestions. 5. Demonstrate genuine desire to help other members. 6. Attract new members. 7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

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“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

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Robbie’s Year In Books

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Robbie Kellman Baxter

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