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Robbie’s Year In Books

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Robbie Kellman Baxter’s Followers (82)

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Amy Fein

928 books | 61 friends

Chrissie K

1,393 books | 81 friends

Patty Dowden

1,035 books | 69 friends

Clare

302 books | 155 friends

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410 books | 14 friends

Leslie Gordon

900 books | 397 friends

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118 books | 23 friends

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79 books | 151 friends

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Robbie Kellman Baxter

Goodreads Author

Born

The United States

Website

http://www.robbiekellmanbaxter.com

Twitter

robbiebax

Genre

Business, Nonfiction

Member Since

August 2010

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The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.

Robbie’s expertise with companies in the emerging Membership Economy extends to
include SaaS, media, consumer products, business services, manufacturing and associations.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall ...more

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Robbie Kellman Baxter’s books

Average rating: 3.79 · 1,279 ratings · 138 reviews · 6 distinct works • Similar authors

	The Membership Economy 3.73 avg rating — 1,018 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave really liked it 4.00 avg rating — 244 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer (Goodreads Author), Robbie Kellman Baxter (Goodreads Author) (Foreword) 3.86 avg rating — 213 ratings — published 2015 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Het membership-model by Robbie Kellman Baxter (Goodreads Author), Robert Neugarten (Translator) liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Membership Economy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Library Edition by Robbie Kellman Baxter (Goodreads Author), Caroline Miller (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Robbie Kellman Baxter's Blog

Not Every Customer Is Meant for Forever

In the subscription economy, we love the idea of “forever”—recurring revenue, loyal customers, and predictable growth. But here’s the truth most businesses learn the hard way: not every customer is meant for forever. And that’s not a failure. It’s strategy. In The Forever Transaction, the goal isn’t to keep every customer indefinitely. The goal is […]

The post Not Every Customer Is Meant for Foreve

Robbie is Currently Reading

Robbie is currently reading

Yesteryear

by Caro Claire Burke

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May 20, 2026 02:01PM

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The Creator's Map : 10 Stages from Spark to Finish

by Camille Landau

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Jan 17, 2026 05:09PM

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Abundance

by Ezra Klein

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Oct 05, 2025 08:51PM

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Robbie started reading Yesteryear by Caro Claire Burke	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 20, 2026 02:01PM · 1 like · like
Robbie wants to read Acceptance: A Memoir by Emi Nietfeld (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 11, 2026 07:22PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Acceptance by Emi Nietfeld. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Acceptance by Emi Nietfeld <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book it was amazing Transcription by Ben Lerner	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 07, 2026 12:58PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Transcription by Ben Lerner. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Transcription by Ben Lerner <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book it was amazing Departure(s) by Julian Barnes	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 07, 2026 12:58PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Departure by Julian Barnes. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Departure by Julian Barnes <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book really liked it Meet the Newmans by Jennifer Niven (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 07, 2026 12:57PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Meet the Newmans by Jennifer Niven. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Meet the Newmans by Jennifer Niven <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie finished reading Departure(s) by Julian Barnes	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 07, 2026 12:57PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Departure by Julian Barnes. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Departure by Julian Barnes <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie finished reading Meet the Newmans by Jennifer Niven (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 07, 2026 12:57PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Meet the Newmans by Jennifer Niven. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Meet the Newmans by Jennifer Niven <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book really liked it Audition by Katie Kitamura (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 07, 2026 12:42PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Audition by Katie Kitamura. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Audition by Katie Kitamura <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Lázár by Nelio Biedermann	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 07, 2026 12:41PM · like
Robbie wants to read Small Town Girls: A Writer's Memoir by Jayne Anne Phillips (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
May 05, 2026 06:20AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Small Town Girls by Jayne Anne Phillips. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Small Town Girls by Jayne Anne Phillips <iframe sandbox id="wrongBookKindlePreviewScreen">

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Quotes by Robbie Kellman Baxter (?)

“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

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“Superusers … 1. Check in frequently and consistently—not just once a year for an intense engagement. 2. Create content that others can access. 3. “Police” the community and ensure that cultural norms that strengthen the group are enforced. 4. Have a two-way relationship with the organization itself—providing feedback and suggestions. 5. Demonstrate genuine desire to help other members. 6. Attract new members. 7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

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“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

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Robbie’s Year In Books

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Not Every Customer Is Meant for Forever

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Robbie Kellman Baxter’s Followers (82)

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Preview — Acceptance by Emi Nietfeld

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Preview — Departure by Julian Barnes

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Preview — Meet the Newmans by Jennifer Niven

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