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Robbie Kellman Baxter

Goodreads Author


Born
The United States
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Member Since
August 2010


The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.

Robbie’s expertise with companies in the emerging Membership Economy extends to
include SaaS, media, consumer products, business services, manufacturing and associations.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall
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Robbie Kellman Baxter For me, writing begets writing. I never have as many ideas for new articles as when I'm editing with a deadline.…moreFor me, writing begets writing. I never have as many ideas for new articles as when I'm editing with a deadline.(less)
Robbie Kellman Baxter Set the timer for 10 minutes. Start writing whatever comes into my head, often "I don't feel like writing this section about pricing (or onboarding, o…moreSet the timer for 10 minutes. Start writing whatever comes into my head, often "I don't feel like writing this section about pricing (or onboarding, or scaling, or product/market fit or whatever) because it's overwhelming..." Usually by the time 3 minutes has gone by, i'm into something that's at least marginally related to the topic, and it serves to prime the pump.(less)
Average rating: 3.79 · 1,286 ratings · 140 reviews · 6 distinct works • Similar authors
The Membership Economy

3.73 avg rating — 1,023 ratings — published 2015 — 7 editions
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The Forever Transaction: Ho...

really liked it 4.00 avg rating — 245 ratings — 10 editions
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Subscription Marketing: Str...

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3.86 avg rating — 213 ratings — published 2015 — 14 editions
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Het membership-model

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The Membership Economy

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More books by Robbie Kellman Baxter…

Your Coffee Maker Has Wi-Fi. Does It Have Friends?

Kitchen brands have spent a decade putting Wi-Fi into their products. Today you can buy a kettle with an app, a grinder with an app, or an espresso machine that sends a notification when your cup is ready. Each of these launches promises a closer relationship with the customer. I spend my days helping companies […]

The post Your Coffee Maker Has Wi-Fi. Does It Have Friends? first appeared on Robbie

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Published on October 12, 2026 10:58
Life of M
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Piranesi
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The Things We Nev...
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Your Coffee Maker Has Wi-Fi. Does It Have Friends?

Kitchen brands have spent a decade putting Wi-Fi into their products. Today you can buy a kettle with an app, a grinder with an app, or an espresso ma Read more of this blog post »
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Quotes by Robbie Kellman Baxter  (?)
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“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

“Superusers …   1. Check in frequently and consistently—not just once a year for an intense engagement.   2. Create content that others can access.   3. “Police” the community and ensure that cultural norms that strengthen the group are enforced.   4. Have a two-way relationship with the organization itself—providing feedback and suggestions.   5. Demonstrate genuine desire to help other members.   6. Attract new members.   7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

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