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348 ratings | 39 reviews | avg rating:4.49

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Robbie Kellman Baxter

Goodreads Author

Born

The United States

Website

http://www.robbiekellmanbaxter.com

Twitter

robbiebax

Genre

Business, Nonfiction

Member Since

August 2010

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The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.

Robbie’s expertise with companies in the emerging Membership Economy extends to
include SaaS, media, consumer products, business services, manufacturing and associations.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall ...more

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Robbie Kellman Baxter’s books

Average rating: 3.79 · 1,283 ratings · 138 reviews · 6 distinct works • Similar authors

	The Membership Economy 3.73 avg rating — 1,021 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave really liked it 4.00 avg rating — 245 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer (Goodreads Author), Robbie Kellman Baxter (Goodreads Author) (Foreword) 3.86 avg rating — 213 ratings — published 2015 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Het membership-model by Robbie Kellman Baxter (Goodreads Author), Robert Neugarten (Translator) liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Membership Economy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Library Edition by Robbie Kellman Baxter (Goodreads Author), Caroline Miller (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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MoviePass: What Happens When the Forever Promise Breaks

With The Odyssey and Spider-Man helping pull people back into theaters this summer, I have been thinking again about what went wrong at MoviePass. I love movies: the popcorn, the trailers, the dark room, the shared laugh or gasp. So I understand the appeal of MoviePass. Its Forever Promise was strong: Pay one […]

The post MoviePass: What Happens When the Forever Promise Breaks first appeared on

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The Things We Never Say

by Elizabeth Strout (Goodreads Author)

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Kin

by Tayari Jones (Goodreads Author)

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Aug 24, 2026 08:13AM

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Trash! A Garbageman's Story

by Simon Paré-Poupart

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Aug 08, 2026 09:43AM

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Aug 24, 2026 08:13AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Kin by Tayari Jones. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Kin by Tayari Jones <iframe sandbox id="wrongBookKindlePreviewScreen">
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Aug 24, 2026 08:06AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Citizen by Claudia Rankine. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Citizen by Claudia Rankine <iframe sandbox id="wrongBookKindlePreviewScreen">
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Quotes by Robbie Kellman Baxter (?)

“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

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“Superusers … 1. Check in frequently and consistently—not just once a year for an intense engagement. 2. Create content that others can access. 3. “Police” the community and ensure that cultural norms that strengthen the group are enforced. 4. Have a two-way relationship with the organization itself—providing feedback and suggestions. 5. Demonstrate genuine desire to help other members. 6. Attract new members. 7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

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“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

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Robbie Kellman Baxter's Blog

MoviePass: What Happens When the Forever Promise Breaks

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