316 ratings | 39 reviews | avg rating:4.52

Robbie’s Year In Books

Robbie’s 2024 Year in Books

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Robbie Kellman Baxter’s Followers (82)

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Shilpi Gowda

1,588 books | 790 friends

Chrissie K

1,262 books | 80 friends

Helena Henkin

336 books | 14 friends

Laura Huang

38 books | 1 friend

Maryam Taheri

677 books | 30 friends

Amy Fein

874 books | 62 friends

Patti

666 books | 61 friends

Patty Dowden

930 books | 69 friends

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Robbie Kellman Baxter

Goodreads Author

Born

The United States

Website

http://www.robbiekellmanbaxter.com

Twitter

robbiebax

Genre

Business, Nonfiction

Member Since

August 2010

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The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.

Robbie’s expertise with companies in the emerging Membership Economy extends to
include SaaS, media, consumer products, business services, manufacturing and associations.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall ...more

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Robbie Kellman Baxter’s books

Average rating: 3.79 · 1,269 ratings · 138 reviews · 6 distinct works • Similar authors

	The Membership Economy 3.73 avg rating — 1,014 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 4.03 avg rating — 239 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer (Goodreads Author), Robbie Kellman Baxter (Goodreads Author) (Foreword) 3.86 avg rating — 211 ratings — published 2015 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Het membership-model by Robbie Kellman Baxter (Goodreads Author), Robert Neugarten (Translator) liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Membership Economy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Library Edition by Robbie Kellman Baxter (Goodreads Author), Caroline Miller (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Robbie Kellman Baxter's Blog

Build a Professional Network Through the Lens of the Membership Economy

Don’t think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and membership businesses have taught me anything, it’s this: Transactional relationships are fragile. But relationships endure in the Membership E

Robbie is Currently Reading

Robbie is currently reading

Pineapple Street

by Jenny Jackson (Goodreads Author)

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Nov 25, 2025 09:52PM

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Our Country Friends

by Gary Shteyngart (Goodreads Author)

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Nov 24, 2025 10:06PM

Robbie is currently reading

Maggie; Or, a Man and a Woman Walk Into a Bar

by Katie Yee (Goodreads Author)

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Nov 11, 2025 08:42PM

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Robbie is currently reading Pineapple Street by Jenny Jackson (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 25, 2025 09:52PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Pineapple Street by Jenny Jackson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Pineapple Street by Jenny Jackson <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read All Consuming: Why We Eat the Way We Eat Now by Ruby Tandoh (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 25, 2025 08:34AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of All Consuming by Ruby Tandoh. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — All Consuming by Ruby Tandoh <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Perfection by Vincenzo Latronico	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 25, 2025 08:31AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Perfection by Vincenzo Latronico. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Perfection by Vincenzo Latronico <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Hollow Spaces by Victor Suthammanont (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 25, 2025 08:25AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Hollow Spaces by Victor Suthammanont. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Hollow Spaces by Victor Suthammanont <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Heartwood by Amity Gaige (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 25, 2025 08:24AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Heartwood by Amity Gaige. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Heartwood by Amity Gaige <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie started reading Our Country Friends by Gary Shteyngart (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 24, 2025 10:06PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Our Country Friends by Gary Shteyngart. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Our Country Friends by Gary Shteyngart <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Vera, or Faith by Gary Shteyngart (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 19, 2025 09:04AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Vera, or Faith by Gary Shteyngart. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Vera, or Faith by Gary Shteyngart <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie is currently reading Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 11, 2025 08:42PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Maggie; Or, a Man and a Woman Walk Into a Bar by Katie Yee <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book it was amazing In Love: A Memoir of Love and Loss by Amy Bloom	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 10, 2025 09:34AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of In Love by Amy Bloom. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — In Love by Amy Bloom <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book really liked it Sociopath by Patric Gagne	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 10, 2025 09:34AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Sociopath by Patric Gagne. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Sociopath by Patric Gagne <iframe sandbox id="wrongBookKindlePreviewScreen">

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Quotes by Robbie Kellman Baxter (?)

“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

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“Superusers … 1. Check in frequently and consistently—not just once a year for an intense engagement. 2. Create content that others can access. 3. “Police” the community and ensure that cultural norms that strengthen the group are enforced. 4. Have a two-way relationship with the organization itself—providing feedback and suggestions. 5. Demonstrate genuine desire to help other members. 6. Attract new members. 7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

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“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

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Robbie’s Year In Books

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Robbie Kellman Baxter's Blog

Build a Professional Network Through the Lens of the Membership Economy

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Robbie Kellman Baxter’s Followers (82)

Robbie Kellman Baxter

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See a Problem?

Preview — Pineapple Street by Jenny Jackson

See a Problem?

Preview — All Consuming by Ruby Tandoh

See a Problem?

Preview — Perfection by Vincenzo Latronico

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Preview — Heartwood by Amity Gaige

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Preview — Our Country Friends by Gary Shteyngart

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Preview — Vera, or Faith by Gary Shteyngart

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