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Robbie’s Year In Books

Robbie’s 2025 Year in Books

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Robbie Kellman Baxter’s Followers (82)

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Helena Henkin

391 books | 14 friends

Leslie Gordon

867 books | 397 friends

Allison

309 books | 44 friends

Jon

209 books | 58 friends

Chrissie K

1,327 books | 81 friends

Shilpi Gowda

1,653 books | 789 friends

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669 books | 61 friends

Sarah Granger

2,716 books | 773 friends

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Robbie Kellman Baxter

Goodreads Author

Born

The United States

Website

http://www.robbiekellmanbaxter.com

Twitter

robbiebax

Genre

Business, Nonfiction

Member Since

August 2010

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The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.

Robbie’s expertise with companies in the emerging Membership Economy extends to
include SaaS, media, consumer products, business services, manufacturing and associations.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall ...more

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Robbie Kellman Baxter’s books

Average rating: 3.79 · 1,277 ratings · 138 reviews · 6 distinct works • Similar authors

	The Membership Economy 3.73 avg rating — 1,017 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 4.01 avg rating — 243 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer (Goodreads Author), Robbie Kellman Baxter (Goodreads Author) (Foreword) 3.86 avg rating — 213 ratings — published 2015 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Het membership-model by Robbie Kellman Baxter (Goodreads Author), Robert Neugarten (Translator) liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Membership Economy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Library Edition by Robbie Kellman Baxter (Goodreads Author), Caroline Miller (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Robbie Kellman Baxter's Blog

Not Every Customer Is Meant for Forever

In the subscription economy, we love the idea of “forever”—recurring revenue, loyal customers, and predictable growth. But here’s the truth most businesses learn the hard way: not every customer is meant for forever. And that’s not a failure. It’s strategy. In The Forever Transaction, the goal isn’t to keep every customer indefinitely. The goal is […]

The post Not Every Customer Is Meant for Foreve

Robbie is Currently Reading

Robbie is currently reading

Meet the Newmans

by Jennifer Niven (Goodreads Author)

bookshelves: currently-reading

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Apr 17, 2026 08:00PM

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Departure(s)

by Julian Barnes

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Mar 31, 2026 03:56PM

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The Creator's Map : 10 Stages from Spark to Finish

by Camille Landau

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Jan 17, 2026 05:09PM

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Robbie’s Recent Updates

Robbie wants to read The Doorman by Chris Pavone	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 26, 2026 08:34AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Doorman by Chris Pavone. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Doorman by Chris Pavone <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read The Reluctant Fundamentalist by Mohsin Hamid	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 24, 2026 02:12PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Reluctant Fundamentalist by Mohsin Hamid. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Reluctant Fundamentalist by Mohsin Hamid <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read You Better Be Lightning by Andrea Gibson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 24, 2026 01:17PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of You Better Be Lightning by Andrea Gibson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — You Better Be Lightning by Andrea Gibson <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read The Thursday Murder Club (Thursday Murder Club, #1) by Richard Osman	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 24, 2026 01:09PM · like
Robbie wants to read The Man of Many Fathers: Life Lessons Disguised as a Memoir by Roy Wood Jr.	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 24, 2026 01:08PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Man of Many Fathers by Roy Wood Jr.. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Man of Many Fathers by Roy Wood Jr. <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read The English Masterpiece by Katherine Reay (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 24, 2026 01:06PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The English Masterpiece by Katherine Reay. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The English Masterpiece by Katherine Reay <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Audition by Katie Kitamura (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 24, 2026 01:05PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Audition by Katie Kitamura. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Audition by Katie Kitamura <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Yesteryear by Caro Claire Burke	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 22, 2026 08:18AM · like
Robbie started reading Meet the Newmans by Jennifer Niven (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 17, 2026 08:00PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Meet the Newmans by Jennifer Niven. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Meet the Newmans by Jennifer Niven <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Go Gentle by Maria Semple	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Apr 14, 2026 11:32AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Go Gentle by Maria Semple. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Go Gentle by Maria Semple <iframe sandbox id="wrongBookKindlePreviewScreen">

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Quotes by Robbie Kellman Baxter (?)

“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

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“Superusers … 1. Check in frequently and consistently—not just once a year for an intense engagement. 2. Create content that others can access. 3. “Police” the community and ensure that cultural norms that strengthen the group are enforced. 4. Have a two-way relationship with the organization itself—providing feedback and suggestions. 5. Demonstrate genuine desire to help other members. 6. Attract new members. 7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

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“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

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Robbie’s Year In Books

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Not Every Customer Is Meant for Forever

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Preview — The Doorman by Chris Pavone

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Preview — You Better Be Lightning by Andrea Gibson

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Preview — The Man of Many Fathers by Roy Wood Jr.

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