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“WHAT IS IT about FREE! that's so enticing? Why do we have an irrational urge to jump for a FREE! item, even when it's not what we really want?”
―
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by
Dan Ariely130,258 ratings, average rating, 7,041 reviews
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