Raman Chopra

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The Fellowship of...
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Dan Ariely
“most people don't know what they want unless they see it in context.”
Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

Ben Goldacre
“There are many ways in which journalists can mislead a reader with science: they can cherry-pick the evidence, or massage the statistics; they can pit hysteria and emotion against cold, bland statements from authority figures.”
Ben Goldacre, Bad Science

Dan Ariely
“WHAT IS IT about FREE! that's so enticing? Why do we have an irrational urge to jump for a FREE! item, even when it's not what we really want?”
Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

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