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“It is important to note that while goods are consumed, services are experienced. The professional service provider is (or should be) as much in the business of managing the client’s experience with respect to professional services as in the business of executing technical tasks. Much”

David H. Maister, Managing The Professional Service Firm
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Managing The Professional Service Firm Managing The Professional Service Firm by David H. Maister
1,492 ratings, average rating, 90 reviews

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