“It means that, while our branded world can exploit the unmet need to be part of something larger than ourselves, it can’t fill it in any sustained way: you make a purchase to be part of a tribe, a big idea, a revolution, and it feels good for a moment, but the satisfaction wears off almost before you’ve thrown out the packaging for that new pair of sneakers, that latest model iPhone, or whatever the surrogate is. Then you have to find a way to fill the void again. It’s the perfect formula for endless consumption and perpetual self-commodification through social media, and it’s a disaster for the planet, which cannot sustain these levels of consumption.”