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“I define integrity as honoring your word. A person with integrity keeps her promises whenever possible, and still honors them if she is unable to do so. You make a grounded promise by committing only to deliver what you believe you can deliver. You keep the promise by delivering it. And you can still honor the promise when you can’t keep it by letting the person you are promising know of the situation, and taking care of the consequences.”

Fred Kofman, The Meaning Revolution: The Power of Transcendent Leadership
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