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Derek     Thompson

“When people read, they hear voices and see images in their head. This production is total synesthesia and something close to madness. A great book is an hallucinated IMAX film for one. The author had a feeling, which he turned into words, and the reader gets a feeling from those words—maybe it’s the same feeling; maybe it’s not. As Peter Mendelsund wrote in What We See When We Read, a book is a coproduction. A reader both performs the book and attends the performance. She is conductor, orchestra, and audience. A book, whether nonfiction of fiction, is an “invitation to daydream.”

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction
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Hit Makers: The Science of Popularity in an Age of Distraction Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
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