“If you could isolate the physical feeling, it would barely register as a small itch. I call this the Little Nicotine Monster. There is also a Big Monster in your mind. This is the brainwashing that tells you smoking is your crutch, your pleasure, and that you can’t live without it. When the nicotine level in your body falls, the Little Nicotine Monster triggers a pang around the stomach area which the Big Monster interprets as: “I want a cigarette.” This is the nicotine trap—the ingenious way that cigarettes turn smokers into slaves. Each cigarette causes the craving for the next, to fill the emptiness caused by the nicotine leaving your body. And so it goes on, ad infinitum.”