“But the truly ambitious teams find relief in honesty when they’ve lost, because it’s the diagnostic tool that leads to a solution—here’s what we did wrong and let’s fix it, so we don’t ever have to feel this way again. Great teams explain their failure; they don’t excuse it. Then they pay a visit to Charles Atlas and get stronger. When you explain a loss aloud, it’s no longer a tormenting mystery. I believed in that brand of honesty my whole career, and I knew at least one other coach who believed in it too.”