Yifan > Yifan's Quotes

“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.”
― Albert Einstein

“Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind.”
― Bernard M. Baruch

“You've gotta dance like there's nobody watching,
Love like you'll never be hurt,
Sing like there's nobody listening,
And live like it's heaven on earth.”
― William W. Purkey

“You only live once, but if you do it right, once is enough.”
― Mae West

“Be the change that you wish to see in the world.”
― Mahatma Gandhi

“In three words I can sum up everything I've learned about life: it goes on.”
― Robert Frost

“When you say three things, you say nothing.”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about. We”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“People are tempted to tell you everything, with perfect accuracy, right up front, when they should be giving you just enough info to be useful, then a little more, then a little more.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“So, a good process for making your ideas stickier is: (1) Identify the central message you need to communicate—find the core; (2) Figure out what is counterintuitive about the message—i.e., What are the unexpected implications of your core message? Why isn’t it already happening naturally? (3) Communicate your message in a way that breaks your audience’s guessing machines along the critical, counterintuitive dimension. Then, once their guessing machines have failed, help them refine their machines.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“When people know the desired destination, they’re free to improvise, as needed, in arriving there.”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“Don't think outside the box. Go box shopping. Keep trying on one after another until you find the one that catalyzes your thinking. A good box is like a lane marker on the highway. It's a constraint that liberates.”
― Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die

“Mystery is created not from an unexpected moment but from an unexpected journey. We know where we’re headed—we want to solve the mystery—but we’re not sure how we’ll get there.”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“The story’s power, then, is twofold: It provides simulation (knowledge about how to act) and inspiration (motivation to act).”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“A great way to avoid useless accuracy, and to dodge the Curse of Knowledge, is to use analogies. Analogies derive their power from schemas: A pomelo is like a grapefruit. A good news story is structured like an inverted pyramid. Skin damage is like aging. Analogies make it possible to understand a compact message because they invoke concepts that you already know.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“mental practice alone produced about two thirds of the benefits of actual physical practice”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“a secondary effect of being angry, which was recently discovered by researchers, is that we become more certain of our judgments. When we’re angry, we know we’re right, as anyone who has been in a relationship can attest.”
― Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

“Emotion is contagious.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“By definition, it is not possible to everyone to be above the average.”
― Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't

“For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.”
― Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't

“Faith in the endgame helps you live through the months or years of buildup.”
― Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't

“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference