Deborah Grisorio > Deborah's Quotes

“Where people aren’t having any fun, they seldom produce good work.”
― David Ogilvy, Confessions of an Advertising Man

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”
― David Ogilvy

“The consumer isn't a moron. She is your wife.”
― David Ogilvy, Confessions of an Advertising Man

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”
― David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
― David Ogilvy, Ogilvy on Advertising

“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”
― David Ogilvy

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
― David Ogilvy, Confessions of an Advertising Man

“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.”
― David Ogilvy, Ogilvy on Advertising

“It isn’t the whiskey they choose, it’s the image.”
― David Ogilvy, Ogilvy on Advertising

“In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.”
― David Ogilvy, Ogilvy on Advertising

“A refusal of praise is a desire to be praised twice.”
― François de La Rochefoucauld, Maxims

“Hypocrisy is a tribute that vice pays to virtue.”
― Francois Duc De La Rochefoucauld, Reflections or Sentences and Moral Maxims

“The truest way to be deceived is to think oneself more knowing than others.”
― Francois de La Rochefoucauld, Maxims

“Everyone complains of his memory, and no one complains of his judgment.”
― François de La Rochefoucauld, Réflexions, Ou Sentences Et Maximes Morale (Éd.1665) (Litterature)

“357.—Little minds are too much wounded by little things; great minds see all and are not even hurt.”
― Francois Duc de La Rochefoucauld, Reflections; or Sentences and Moral Maxims

“142.—As it is the mark of great minds to say many things in a few words, so it is that of little minds to use many words to say nothing.”
― François de La Rochefoucauld, Reflections; or Sentences and Moral Maxims

“321.—We are nearer loving those who hate us, than those who love us more than we desire.”
― François de La Rochefoucauld, Maxims

“93.—Old men delight in giving good advice as a consolation for the fact that they can no longer set bad examples.”
― François de La Rochefoucauld, Reflections; or Sentences and Moral Maxims