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  • #1
    Albert Einstein
    “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
    Albert Einstein

  • #2
    Dan Ariely
    “individuals are honest only to the extent that suits them (including their desire to please others)”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #3
    Dan Ariely
    “Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology — rigid and unyielding.”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #4
    Dan Ariely
    “Giving up on our long-term goals for immediate gratification, my friends, is procrastination.”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #5
    Dan Ariely
    “To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.”
    Dan Ariely, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

  • #6
    Dan Ariely
    “we usually think of ourselves as sitting the driver's seat, with ultimate control over the decisions we made and the direction our life takes; but, alas, this perception has more to do with our desires-with how we want to view ourselves-than with reality”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #7
    Dan Ariely
    “We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.”
    Dan Ariely, The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

  • #8
    Dan Ariely
    “The more cashless our society becomes, the more our moral compass slips.”
    Dan Ariely, The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

  • #9
    Dan Ariely
    “Standard economics assumes that we are rational... But, as the results presented in this book (and others) show, we are far less rational in our decision making... Our irrational behaviors arevneither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.-pg. 239”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #10
    Dan Ariely
    “People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #11
    Dan Ariely
    “that when given the opportunity, many honest people will cheat.”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #12
    Dan Ariely
    “That’s a lesson we can all learn: the more we have, the more we want. And the only cure is to break the cycle of relativity.”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #13
    Dan Ariely
    “There are many examples to show that people will work more for a cause than for cash.”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #14
    Dan Ariely
    “It is very difficult to make really big,
    important, life-changing decisions because we are all susceptible
    to a formidable array of decision biases. There are more of them
    than we realize, and they come to visit us more often than we
    like to admit.”
    Dan Ariely, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

  • #15
    Dan Ariely
    “recognizing our shortcomings is a crucial first step on the path to making better decisions, creating better societies, and fixing our institutions.”
    Dan Ariely, The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves

  • #16
    Dan Ariely
    “Tom had discovered a great law of human action, namely, that in order to make a man covet a thing, it is only necessary to make the thing difficult to attain.”
    Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • #17
    Daniel Kahneman
    “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #18
    Daniel Kahneman
    “Nothing in life is as important as you think it is, while you are thinking about it”
    Daniel Kahneman, Thinking, Fast and Slow

  • #19
    Daniel Kahneman
    “Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #20
    Daniel Kahneman
    “Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #21
    Daniel Kahneman
    “The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #22
    Daniel Kahneman
    “Money does not buy you happiness, but lack of money certainly buys you misery.”
    Daniel Kahneman, Well-Being: Foundations of Hedonic Psychology

  • #23
    Daniel Kahneman
    “If you care about being thought credible and intelligent, do not use complex language where simpler language will do.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #24
    Daniel Kahneman
    “The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #25
    Daniel Kahneman
    “This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #26
    Daniel Kahneman
    “A reliable way of making people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #27
    Daniel Kahneman
    “We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #28
    Daniel Kahneman
    “The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”
    Daniel Kahneman, Thinking, Fast and Slow

  • #29
    Daniel Kahneman
    “The easiest way to increase happiness is to control your use of time. Can you find more time to do the things you enjoy doing?”
    Daniel Kahneman, Thinking, Fast and Slow

  • #30
    Daniel Kahneman
    “Nothing in life is as important as you think it is when you are thinking about it.”
    Daniel Kahneman, Thinking, Fast and Slow



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