Max McKeown > Max's Quotes

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  • #1
    Max McKeown
    “Strategy is about shaping the future.”
    Max Mckeown, The Strategy Book

  • #2
    Max McKeown
    “Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.”
    Max McKeown, The Strategy Book

  • #3
    Max McKeown
    “The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
    Max McKeown, The Strategy Book

  • #4
    Max McKeown
    “Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.”
    Max McKeown, The Strategy Book

  • #5
    Max McKeown
    “Corporate strategy is usually only useful if you get people engaged with helping you to make it work.”
    Max McKeown, The Strategy Book

  • #6
    Max McKeown
    “Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.”
    Max McKeown, The Strategy Book

  • #7
    Max McKeown
    “Strategy is not really a solo sport – even if you’re the CEO.”
    Max McKeown, The Strategy Book

  • #8
    Max McKeown
    “Brilliant strategy is the best route to desirable ends with available means.”
    Max McKeown, The Strategy Book

  • #9
    Max McKeown
    “A great strategy meeting is a meeting of minds.”
    Max McKeown, The Strategy Book

  • #10
    Max McKeown
    “With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.”
    Max McKeown, The Strategy Book

  • #11
    Max McKeown
    “Following the rules of your industry will only get you so far.”
    Max McKeown, The Strategy Book

  • #12
    Max McKeown
    “Strategy and culture should have breakfast together.”
    Max McKeown, The Strategy Book

  • #13
    Max McKeown
    “Change is inevitable, progress is not.”
    Max Mckeown, Truth About Innovation: A Small Book About Big Ideas

  • #14
    Max McKeown
    “There are no perfect leaders.”
    Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

  • #15
    Max McKeown
    “Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.”
    Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

  • #16
    Max McKeown
    “All failure is failure to adapt, all success is successful adaptation.”
    Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

  • #17
    Max McKeown
    “Adaptability is about the powerful difference between adapting to cope and adapting to win.”
    Max McKeown, Adaptability: The Art of Winning In An Age of Uncertainty

  • #18
    Max McKeown
    “The real heart of strategy is the strategist.”
    Max McKeown, The Strategy Book

  • #19
    Voltaire
    “What can you say to a man who tells you he prefers obeying God rather than men, and that as a result he's certain he'll go to heaven if he cuts your throat?”
    Voltaire, Philosophical Dictionary

  • #20
    Max McKeown
    “We need to move from comparative advantage to perpetual advantage...”
    Max McKeown, The Strategy Book

  • #21
    Max McKeown
    “Innovation is about practical creativity - it's about making new ideas useful...”
    Max Mckeown

  • #22
    Max McKeown
    “If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #23
    Max McKeown
    “The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #24
    Max McKeown
    “The true parents of creativity are curiosity and necessity.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #25
    Max McKeown
    “Before innovation - or practical creativity - there is insight. You must see the world differently.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #26
    Max McKeown
    “Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #27
    Max McKeown
    “Problem-insight precedes solution insight. Someone has to recognise a problem before they start to solve the problem...”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #28
    Max McKeown
    “As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #29
    Max McKeown
    “Culture is the sum of the values, beliefs and assumptions of human groups.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

  • #30
    Max McKeown
    “If traditional doesn't work, then traditions won't do.”
    Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results



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