Gary Persing > Gary's Quotes

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  • #1
    Stacia Kane
    “NO reader has ANY obligation to an author, whether it be to leave a review or to write a "constructive" one. I put out a product. You are consumers of that product. Since when does that mean you have to kiss my ass? Hey, I like Pop-Tarts and eat them a few times a year; since when does that mean I'm obligated to support Kellogg's in any way except legally purchasing the Pop-Tarts before I eat them? I wasn't aware that purchasing and consuming a product meant I was under some sort of fucking thrall in which I'm only allowed to either praise the Pop-Tart (which to be honest isn't hard, especially the S'mores flavor) or, if I am going to criticize a flavor, offer a specific and detailed analysis as to why, phrased in as inoffensive and gentle a manner as possible so as not to upset the gentle people at Kellogg's."

    [Something in the Water? (blog post; January 9, 2012)]”
    Stacia Kane

  • #2
    Andy Weir
    “Each crewman had their own laptop. So I have six at my disposal. Rather, I had six. I now have five. I thought a laptop would be fine outside. It’s just electronics, right? It’ll keep warm enough to operate in the short term, and it doesn’t need air for anything. It died instantly. The screen went black before I was out of the airlock. Turns out the “L” in “LCD” stands for “Liquid.” I guess it either froze or boiled off. Maybe I’ll post a consumer review. “Brought product to surface of Mars. It stopped working. 0/10.”
    Andy Weir, The Martian

  • #3
    Diana Wynne Jones
    “I am really very grateful for this Award. It is one of the first given to a woman, and to two women at that. When I first started getting work published, I used to have wistful thoughts at the way all important awards were given to men. Women, I used to think, could be as innovative, imaginative and productive as possible - and women were the ones mostly at work in the field of fantasy for children and young adults - but only let a man enter the field, and people instantly regarded what he had to say and what he did as more Important. He got respectful reviews as well as awards, even if what he was doing - which it often was - was imitating the women. But you have changed all that.
    Thank you for being so enlightened.
    Women, large-minded, formidable women, have played an almost exclusive part in helping my career. I have hardly ever dealt with a man - at least, when it came to publishing: ”
    Diana Wynne Jones

  • #4
    Jonah Berger
    “In contrast to the notion that any publicity is good publicity, negative reviews hurt sales for some books. But for books by new or relatively unknown authors, negative reviews increased sales by 45%.... Even a bad review or negative word of mouth can increase sales if it informs or reminds people that the product or idea exists.”
    Jonah Berger, Contagious: Why Things Catch On

  • #5
    “When we recognize that legal rules are simply formulae describing uniformities of judicial decision, that legal concepts likewise are patterns or functions of judicial decisions, that decisions themselves are not products of logical parthenogenesis born of pre-existing legal principles but are social events with social causes and consequences, then we are ready for the serious business of appraising law and legal institutions in terms of some standard of human values.”
    Felix Cohen, Columbia Law Review, 1935”
    Felix Cohen

  • #6
    “A person is not born as a finished product; we create ourselves every day. Resembling reality, no person is a fixed and unchangeable entity. Each of us is in the process of becoming. A person’s perspective on their life experiences depends upon reviewing and integrating an emotional gamut of reconciling values with applied effort.”
    Kilroy J. Oldster, Dead Toad Scrolls

  • #7
    Kytka Hilmar-Jezek
    “With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.”
    Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

  • #8
    Eric Schmidt
    “Focus on the user… and the money will follow. This can be particularly challenging in environments where the user and customer are different, and when your customer doesn’t share your focus-on-the-user ethos. When Google acquired Motorola in 2012, one of the first Motorola meetings Jonathan attended was a three-hour product review, where the company’s managers presented the features and specifications for all of Motorola’s phones. They kept referring to the customer requirements, most of which made little sense to Jonathan since they were so out of tune with what he knew mobile users wanted. Then, over lunch, one of the execs explained to him that when Motorola said “customers,” they weren’t talking about the people who use the phones but about the company’s real customers, the mobile carriers such as Verizon and AT&T, who perhaps weren’t always as focused on the user as they should have been. Motorola wasn’t focusing on its users at all, but on its partners. At Google, our users are the people who use our products, while our customers are the companies that buy our advertising and license our technology. There are rarely conflicts between the two, but when there are, our bias is toward the user. It has to be this way, regardless of your industry. Users are more empowered than ever, and won’t tolerate crummy products.”
    Eric Schmidt, How Google Works

  • #9
    Kory Stamper
    “Every entry, whether revised or reviewed, goes through multiple editing passes. The definer starts the job, then it’s passed to a copy editor who cleans up the definer’s work, then to a bunch of specialty editors: cross-reference editors, who make sure the definer hasn’t used any word in the entry that isn’t entered in that dictionary; etymologists, to review or write the word history; dating editors, who research and add the dates of first written use; pronunciation editors, who handle all the pronunciations in the book. Then eventually it’s back to a copy editor (usually a different one from the first round, just to be safe), who will make any additional changes to the entry that cross-reference turned up, then to the final reader, who is, as the name suggests, the last person who can make editorial changes to the entry, and then off to the proofreader (who ends up, again, being a different editor from the definer and the two previous copy editors). After the proofreaders are done slogging through two thousand pages of four-point type, the production editors send it off to the printer or the data preparation folks, and then we get another set of dictionary pages (called page proofs) to proofread. This process happens continuously as we work through a dictionary, so a definer may be working on batches in C, cross-reference might be in W, etymology in T, dating and pronunciation in the second half of S, copy editors in P (first pass) and Q and R (second pass), while the final reader is closing out batches in N and O, proofreaders are working on M, and production has given the second set of page proofs to another set of proofreaders for the letter L. We all stagger our way through the alphabet until the last batch, which is inevitably somewhere near G, is closed. By the time a word is put in print either on the page or online, it’s generally been seen by a minimum of ten editors. Now consider that when it came to writing the Collegiate Dictionary, Eleventh Edition, we had a staff of about twenty editors working on it: twenty editors to review about 220,000 existing definitions, write about 10,000 new definitions, and make over 100,000 editorial changes (typos, new dates, revisions) for the new edition. Now remember that the 110,000-odd changes made were each reviewed about a dozen times and by a minimum of ten editors. The time given to us to complete the revision of the Tenth Edition into the Eleventh Edition so production could begin on the new book? Eighteen months.”
    Kory Stamper, Word by Word: The Secret Life of Dictionaries



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