Advertising And Design Quotes

“LONG-DISTANCE READING: To determine the readable distance in feet, of words on a billboard, take half the height of one of the letters in inches and multiply by 100.”
― Thos. Hodgson

“You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.”
― soumeet lanka

“As new, more affordable players entered the hotel's realm (such as Airbnb focusing more and more on boutique properties), OTAs had to reinvent and adapt, in order to survive the next generation of distribution, where boundaries between OTAs, metasearch engines, review sites, marketplaces and bed banks will be just a semantic issue”
― Simone Puorto

“TripAdvisor has always been a top-funnel platform, not a bottom-funnel one. Now, thanks to a new feed-oriented design, fresh content from over a thousand influencers and Facebook integration, it (finally) takes a step back in the customer journey: no longer a OTA / metasearch engine /review site hybrid, therefore, but an inspirational site for curious travelers”
― Simone Puorto

“Soon enough, end users (hotels, apartments, b&b, etc.) could be able to manage the entire suite of Google advertising from a single, simple extranet, decreeing the end of hotels' dependence to third-parties (web agencies and vendors)”
― Simone Puorto