Branding Culture Quotes

“Your brand must communicate the value that you bring to a working relationship.”
― idowu koyenikan, Wealth for All: Living a Life of Success at the Edge of Your Ability

“You are responsible for everything you TWEET and RETWEET.”
― Germany Kent

“Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.”
― David Brier

“Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).”
― David Brier, The Lucky Brand

“If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.”
― David Brier, The Lucky Brand

“Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.”
― David Brier

“Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.”
― David Brier, The Lucky Brand

“A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.”
― David Brier

“There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.”
― David Brier, The Lucky Brand

“Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.”
― David Brier, The Lucky Brand

“History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).”
― David Brier, The Lucky Brand

“Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.”
― David Brier, Great Type & Lettering Designs

“Brand growth and dominance is created by having the highest brand value, not the lowest price tag.”
― David Brier, The Lucky Brand

“One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.”
― David Brier, The Lucky Brand

“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.”
― David Brier

“When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.”
― David Brier

“Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?”
― David Brier

“Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.”
― David Brier

“The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.”
― David Brier

“It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.”
― David Brier

“The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).”
― David Brier

“So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.”
― David Brier

“Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.”
― David Brier

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.”
― David Brier

“Branding is only branding when you deliver what you promise. All the rest is misleading advertising.”
― Luciano Montelatto CEO Boxx Branding

“If you are confident in your ethics and morals, you shouldn’t concern yourself with the thought of how you will be with money.”
― Isaac Mashman

“I wouldn't want this to turn into a generic Asian hodgepodge, for example. Or a brand where the Korean part is no longer core to the business. Or the branding is offensive. Remember when Abercrombie and Fitch had all those offensive Asian T-shirts a few years back? I wouldn't want that to happen."
Wyatt slurped his straw. "Jessie, sometimes you really overthink it all. For a company your size, the offer is more than fair. You'll have so much money, you can go invest it somewhere and retire on a secluded beach. These guys, Rich and Tommy, they have vision! They make magic happen with any business they acquire. Their Persian Eats cookbook based on their Netflix series has held the number one spot on the bestseller list for three months. The author is this fancy Culinary Institute of the Arts instructor. Dudley something; I forget his name, some English dude. Tommy, didn't you tell me he was chomping at the bit to do a splashy Seoul Sistas cookbook?"
My whole body tensed. "We already have one coming out. And did you just say a White dude would be writing a Korean Seoul Sistas cookbook?"
He backtracked in the most Wyatt-like way. "I never said that exactly. And I didn't say he was White."
"With a name like Dudley, he's not exactly a sista."
The silence in the room was palpable. Wyatt asked, "So no deal? Any smart business leader would jump at this opportunity."
My God. Was he serious?
"No deal." I looked at Daniel, pleading for any lifeline he could throw me to get me out of there.
He stood from his chair. "Rich, Tommy, as always, it's been a pleasure working with you these last few weeks, but my contract ends now, at five P.M. And Wyatt, I'm respectfully declining your offer of full-time employment."
Wyatt's mouth formed a perfect O. "But... why?"
"I have a new client to counsel. Jessie Kim. And effective immediately, we'll be declining your offer and evaluating all of our options for selling or retaining her business."
I stood and pushed the chair back with my leg. "Thank you so much for finding time to meet with me, and it was great meeting you, Rich and Tommy." Shooting a death stare at Wyatt, I continued, "As a smart business leader in a new and growing category, it's best for me now to consider my options and explore alternatives.”
― Suzanne Park, So We Meet Again

“Because richer brands are richer by a different set of metrics.
It’s in how they solve problems for their clients:

They are richer than the obstacles they seek to overcome.

They are richer in approach than those who came
before them.

They are richer in ingenuity than a large, cumbersome company with lots of bureaucratic red tape, internal politics, and a lack of team autonomy and nimbleness.

They are richer because they’re selling the right thing and don’t confuse what they make or deliver with what the customer is actually buying.

Because they are richer, they are more limber and able to react more swiftly.”
― David Brier, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

“Great brands compel us.
They read our minds.

They reflect what’s in our hearts.
They “get us.”

They inspire us to do things spontaneously.

They help us overcome indecision and stagnancy.

Without a second thought.”
― David Brier, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

“The smartest and most productive groups (and entrepreneurs) I’ve ever known have several traits in common:

1. They are always curious.
2. The intelligence of others doesn’t intimidate them, it excites them.
3. Acknowledging that they don’t know doesn’t scare them.
4. New ideas strengthen their resolve to discover more and question more.
5. Admitting “I don’t know” is an asset, not a liability.”
― David Brier, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths